# Ship every campaign on time and know what it cost > Briefs, content, launches and approvals on one board, with the people who are free this week and the hours each campaign really took. - [Book a demo](https://akollo.com/en/demo) - [Read the docs](https://docs.akollo.com/en) ## How marketing teams run a campaign in Akollo From the brief to the report, one project holds the plan, the people, the hours and the cost. 1. **Turn the brief into a plan** (Projects) — Start from a campaign template: deliverables, owners and dates are in place before the kick-off ends. 2. **Book the people who are free** (Resource planning) — See who has room this week, including freelancers, before you promise the launch date. 3. **Move work through review** (Boards and approvals) — Drafts go to review, changes are asked for on the card, and nothing ships without its approval. 4. **Log hours where the work happens** (Time tracking) — Timers on each card, or the desktop agent, so the real effort is counted without a Friday catch-up. 5. **Report on the launch** (Reports) — Hours, cost and delivery dates for the whole campaign, ready for the wrap-up meeting. ## The views marketing teams open every day Each one reads the same records, so a change on the board shows up in the calendar and the report. ### Campaign board Every deliverable of a campaign as a card, from idea to published, with owner, channel and due date on the card. - Columns that match your review steps - Approvals and comments on the card - Filters by channel and owner ### Content calendar Posts, emails and launches by publishing date, so gaps and clashes show up a week early. - Drag to reschedule - Colours by channel - Shared with the whole team ### Launch timeline The big launch laid out in phases with the dependencies between them and a line for today. - Dependencies between deliverables - Milestones for the launch day - Previews every date change first ### Request intake Sales and product ask for work through one form instead of a chat message; each request lands as a card with its details. - Fields you choose - Requests land on the board - The requester sees the status ## What you can finally measure Marketing work is easy to start and hard to account for. These come straight from the records the team already keeps. - **Hours per campaign** — Every logged hour rolls up to its campaign, split by channel and person, so the next estimate starts from the last real one. (Project reports) - **Cost of each launch** — Hours times each person's cost rate, plus agency and freelance spend, compared with the campaign budget. (Budgets & profitability) - **Review time** — How long drafts wait for approval, and where they wait, so you can fix the step that slows every launch. (Board insights) - **Team load by week** — Who is booked, who has room and who is past their hours, before you take on the next request. (Resource planning) ## Hand the busywork to the assistant Akollo AI reads your projects, hours and team calendar, and asks before it changes anything. - “Draft a launch plan from this brief with owners and due dates.” — Here is a plan with 14 deliverables in four phases. I suggested owners based on who is free in May. Create the project? - “Which campaign deliverables are late or still waiting for review?” — Three items are past their date and two drafts have waited more than three days for approval. Shall I remind the reviewers? - “Summarise hours and cost for the spring launch for the wrap-up.” — The campaign took 212 hours, most of them on video and web. Cost is within budget. I can turn this into a one-page summary. Run the assistant on our cloud, on your own model or switch it off. It only reads what the person asking is allowed to see. ## The Akollo modules marketing teams use - [Projects & tasks](https://akollo.com/en/products/work) — Campaign boards, timelines and templates. - [Resource planning](https://akollo.com/en/products/people) — See who is free before you commit a date. - [Time tracking](https://akollo.com/en/products/time) — Timers on the card and weekly timesheets. - [Budgets & profitability](https://akollo.com/en/products/finance) — Campaign budgets against real cost. - [Reports & dashboards](https://akollo.com/en/products/insights) — Hours, cost and delivery in one view. - [AI assistant](https://akollo.com/en/products/ai) — Plans, reminders and summaries on request. ## Questions marketing teams ask ### Can we work with freelancers and agencies in Akollo? Yes. Add freelancers as guests on the projects they work on. They see their own cards, log their hours and never see the rest of your workspace. ### Do we have to track time to use Akollo? No. Boards, timelines and the content calendar work without it. Most teams switch timers on later, once they want to know what a campaign really cost. ### Can other teams send us requests? Yes. Publish a request form; each request lands on your board as a card with the details the form asked for, and the person who asked can follow its status. ### We use Jira for product work. Can marketing use Akollo? Yes. Many teams start in marketing and move other teams over later. If your product team is on Jira today, you can import those projects when they are ready. ### Is Akollo available in Turkish and German? Yes. The whole product, including notifications and exports, is available in English, Turkish and German. Each person picks their own language. ## See your next campaign in Akollo We will set up a campaign template with your team's own steps and walk you through it on a call. - [Book a demo](https://akollo.com/en/demo) - [Read the docs](https://docs.akollo.com/en) --- Source: https://akollo.com/en/solutions/marketing · [Türkçe](https://akollo.com/tr/cozumler/pazarlama-ekipleri), [Deutsch](https://akollo.com/de/loesungen/marketing-teams)